Discover RoadLore

At the heart of RoadLore is a deep connection to music, storytelling, and the open road—a connection forged by the unique journeys of those who created it.

For Rattlesnake Charlie, it all began in the Smoky Mountains of Fontana Village, North Carolina, where his father called square dances, creating community through rhythm and tradition. By 18, Charlie was writing songs that captured the grit and beauty of life on the road, a passion that eventually led him to found his own record label to amplify the voices of kindred spirits.

For Mystic Mountain Mama, her story started deep in the Appalachian Mountains, raised by a Slavic mother and a harmonica-playing hillbilly father who farmed organically. Her grandparents’ back-porch storytelling laid the foundation for her own love of narratives. But her adventurous spirit took her beyond the mountains—hitchhiking and backpacking across Europe, meeting magical people and collecting stories that mirrored the rich tapestry of her Appalachian roots.

Then there’s MotoMojo, Born to the hum of the highway, Motor MoJo was raised in motel rooms, campgrounds, and nowhere towns, living the raw, restless life of the road. She wears her miles like scars, finding comfort in greasy diner plates and coffee-stained counters where stories spill as freely as the conversation. With a dusty jacket, a vintage t-shirt , and a heart full of wanderlust, MoJo is the gritty voice of the backroads, chasing the untold and the unforgettable with every stretch of open asphalt.

For Blacktop Betty, the road was a wild and unapologetic ride. Living a gypsy life in the heart of the punk rock culture, she found freedom in rebellion and a sense of belonging in the underground. But after years of living life at full throttle, Betty chose to take a different path. She settled on a farm, embracing an off-grid lifestyle that brought her closer to the land and her roots. Her story is one of reinvention, proving that the road can lead to unexpected destinations.

The turning point came one night in Franklin, Tennessee, where the three were gathered for a show. Over late-night conversations, they began to talk about the road—not just as a path they traveled but as a way of life. They joked about how the road’s culture, from truckers and motorcyclists to musicians, punks, and wanderers, was their tribe. What started as playful banter turned into a serious idea: What if all these road cultures could come together? What if there was a place and a brand that celebrated them all?

That idea became RoadLore—a brand born from their shared experiences, designed to unite the road’s many tribes under one banner. It’s where the echoes of square dances meet the hum of a motorcycle engine, where punk rock gypsies, hitchhikers, and musicians cross paths with adventurers and storytellers. RoadLore is a celebration of the stories, the people, and the culture of the road.

Today, RoadLore is more than a brand—it’s a movement that celebrates the journey, the connections made along the way, and the stories that tie us all together.